As businesses reopen (or readjust), getting traffic for your clients isn’t going to be enough to increase their sales.   Simply promoting free consultations and encouraging website or store visits is practically worthless.
The real money is in the offer the client makes.
Most local radio & TV ads these days simply brag about how awesome a business is – instead of making an offer.  When offers are being made by local clients, they tend to be bland… at best.   If you have clients who need more traffic and sales, then a strong offer that is frequently repeated to your audience is key to their (and your) success.

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