LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:
- Is it better to allow just a short time to respond to an offer? How long should it be?
- How would you create a special offer for a great small catering business that specializes in groups of 75 people or less?
- Have you ever worked with a station that set up monthly meetings to discuss offers and creative ideas as a group?
- You mentioned that the offer should be the star of its radio spot, how long of a radio spot should one stick to in order to keep the audience’s attention?
