Paul Weyland takes LIVE broadcaster questions! In this session:

  • I was trained that you should always offer three options a big plan, medium and small.  Do you recommend that or do you think it’s OK just to present just one or two?
  • I have car dealers that are pulling back from radio what can I do to truly help them see the power of radio?
  • What’s your strategy to tell a client their idea isn’t a good one? How do you steer creative away from all the clichés they want?
  • Do you have any advice on securing ad dollars for a local franchise store?
  • I need help getting the nerve up to make that FIRST call/contact on the phone!
  • What kind of businesses would you recommend talking to in a small market?
  • What if you’re a micro-market, and all you have to work with are small advertisers?
  • What would you promote to an HVAC Service advertiser using a headline?