Paul Weyland takes LIVE broadcaster questions! In this session:
- I was trained that you should always offer three options a big plan, medium and small. Do you recommend that or do you think it’s OK just to present just one or two?
- I have car dealers that are pulling back from radio what can I do to truly help them see the power of radio?
- What’s your strategy to tell a client their idea isn’t a good one? How do you steer creative away from all the clichés they want?
- Do you have any advice on securing ad dollars for a local franchise store?
- I need help getting the nerve up to make that FIRST call/contact on the phone!
- What kind of businesses would you recommend talking to in a small market?
- What if you’re a micro-market, and all you have to work with are small advertisers?
- What would you promote to an HVAC Service advertiser using a headline?
