Paul Weyland takes LIVE broadcaster questions! In this session:
- How would you get the attention of a local landscaping company that mostly focuses on lawn mowing?
- What steps do you take to come up with effective headlines for a prospect and then make sure that you can deliver on them?
- A local furniture store owner in my medium-sized market will not meet with me and is really rude about it. He even told me to get out of his store once! I know that my station can get him more customers. Do you have any ideas for headlines for a furniture store that I can try to get his attention?