Mastering the Qualities of the Best Broadcast Sellers – Part 8 – Q&A

Mike Blinder, Publisher of Editor & Publisher and LBS Media Expert, takes LIVE broadcaster questions!  In this session:

• Can you elaborate more on Speaking Business vs Digital Solutions please? I see this far too often at my stations with younger sellers, we truly need to be about the client and how we help them make more money!
• Can you go over the slide about the spend for OTT/digital surpassing paid search again?
• How do I get people to call me back? The decision maker is always ‘busy’.
• How do you ask for a shot at direct digital business for a customer that is married to their current agency?