Mastering the Truth in Selling for your Customers’ Benefits and Successes! – Part 8 – Q&A

Paul Weyland, President of Paul Weyland Communication Strategies and LBS Broadcast Selling Expert, takes LIVE broadcaster questions! In this session:

• How important are jingles, background music and SFX in commercials?
• The service industries, HVAC, roofing, remodeling, etc., all claim to provide the best customer service and price. How would you address them with the right questions?
• Can you give an example of a compelling headline? What is YOUR compelling headline?
• What is a salesperson’s most valuable asset and why?
• Can you explain why we should be excited to get up everyday and go to work?