Mastering Your Station’s Reputation for Advertisers, Prospects, and Community! – Part 6 – Q&A

Melody Spann-Cooper, CEO and Chair of Midway Broadcasting, takes LIVE broadcaster questions! In this session:

• What do I say to someone that says, “It takes too much time & effort to sell digital, I just want to sell broadcast.”?
• Can you talk further about having a “community focused mission statement?”