Paul Weyland offers ideas for product service categories! In this session:

  • How do you handle clients that don’t keep good sales records, but still want to know their ROI?
  • Do you have any promo ideas for restaurants?
  • A lot of my customers throw terms like ROI around without really knowing what it means and expect my station to just be able to produce those figures.  How do I get their help in figuring that out?