Paul Weyland offers ideas for product service categories! In this session:
- Do you have any ideas for getting car dealers to want to advertise with a station? They are so enamored with digital and many seem to be going that way.
- Can you give more examples for getting an appointment with a decision-maker? “I know something you don’t know” seems like it might turn people off.
- How do you make people want to go to the dentist?
