3 Easy Ways To More Engaging, Authentic And Profitable Copy – Part 6 – Q&A

3 Easy Ways To More Engaging, Authentic And Profitable Copy – Part 6 – Q&A

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LBS Branding Experts, Blaine and Honey Parker, take LIVE broadcaster questions! In this session:

  • I hear you that we need to use words and phrases that people actually use in real life.  How do you handle a customer that really wants their spot to say “for all your home improvement needs”?
  • Do you recommend that we go back and forth with our coworkers over ad copy?  We are all so busy and don't see each other much because we work out of our homes a couple days a week.  Any thoughts on how to team up on copy development?
  • What do you do to keep your creative skills sharp?
  • Are you saying that we should use humor sparingly?  It was a little unclear when you mentioned the humorous ads that you have run for your plumbing customer for the past 12 years?

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Data-Driven Audience Packaging to Drive Sales – Part 8 – Q&A

Data-Driven Audience Packaging to Drive Sales – Part 8 – Q&A

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Mark Landon, LBS Digital Expert and co-founder & managing partner of Recrue Media, takes LIVE broadcaster questions!  In this session:

  • What percentage of your campaigns have you recommended all possible tactics? How did those perform over select tactics?
  • Can OTT target something extremely specific like "Homes older than 10 years old"?
  • As a digital manager, it is difficult to get salespeople to offer digital along with their radio packages. Any suggestions how I can win them over to these kinds of solutions?

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Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 5 – Q&A

Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 5 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • What are some good talking points for a tire shop?
  • When it comes to the labor/inventory issue, what's the best way to approach clients that have never been on radio before?
  • Where can I get the most recent gross profit margin rates for all categories?
  • I’m kind of new at selling TV. Are retirement homes a good target? They always seem to say the same thing – “we are too full, so we don’t need to advertise”.

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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • I’m in a small market and one of my clients is a locally owned flooring outfit. They are only willing to pay $200 a month for 28 ads. Is it feasible that radio will help?
  • What are the advantages to being in a small market?
  • Is there an innovative way to get a local 18-screen movie theatre to regularly promote their movies and entertainment experience? They seem to rely mostly on digital.
  • I have a carpet cleaning service client that wants to position themselves as a flood service for homes during the next five months. Any ideas?
  • Do you have any ideas for promoting a CBD company?

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Making Your Mark in a Recovering Economy – Part 10 – Q&A

Making Your Mark in a Recovering Economy – Part 10 – Q&A

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Paul Weyland takes LIVE broadcaster questions! In this session:

  • How can I get landscapers and excavating companies to call back--when they are busy doing their jobs from 6 a.m. till dark?
  • How often should you update a client’s ad?
  • What do you recommend for carpet cleaning companies since people don't want them in their homes right now?
  • What would you say from the heart to your sales team and staff about covid19?

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Making Your Mark in a Recovering Economy – Part 8 – Q&A

Making Your Mark in a Recovering Economy – Part 8 – Q&A

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Paul Weyland takes LIVE broadcaster questions! In this session:

  • How do you best protect rate integrity when all your competition is dropping rates big time in challenging times like this?
  • There are a couple of local businesses that are major staples in our community with plenty of funds for traditional advertising. However, they are fixated solely on digital marketing, as the owner states it has the best return on investment. How might I be able to make traditional media a more serious consideration?
  • Do you have any ideas for a gold buying client?
  • Do you have any summer vacation ideas for resorts?
  • Do you have any ideas for Independent Living Facilities for seniors?
  • Do you have any ideas for funeral homes?
  • How would you go about getting a Fitness Center to get back on the air after being closed for so long?
  • Do you have any ideas for online education?
  • I have a realtor that claims that TV doesn't work because people only tell him they saw his billboard...suggestions?

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