The Thriving Podcast Landscape for Broadcasters – Part 9 – Q&A

Andy Waits, Owner of Podcast Axis, and Gary Moore, LBS President, take LIVE broadcaster questions!  In this session:

  • When you have a new podcast with no metrics to share with a client, what is a fair CPM to charge for a 30-second ad?
  • What are some of the podcast ad networks that don't require 10,000 downloads per episode?
  • Is there a market for a podcast that features a mix of genres in a given week? Or should I pick one and stick to it?

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The Thriving Podcast Landscape for Broadcasters – Part 8 – Q&A

Andy Waits, Owner of Podcast Axis, and Gary Moore, LBS President, take LIVE broadcaster questions!  In this session:

  • Can local podcasts really stand out against a nationally-distributed podcast? If so, how?
  • How can you tell if it is worth it to advertise on a particular podcast?
  • Is it OK to simply upload on-air recordings (like a replay if you missed today's live show) or is it necessary to edit content to fit the style of podcasting?

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