Mark Levy discusses how professionally preparing and delivering political campaigns will significantly impact your added revenue streams that you otherwise may miss. Waiting for the political orders to come to you is not a winning strategy. How might your station and digital platforms assist advocacy organizations, member organizations, political organizations, and political campaigns in reaching the most responsive voters in the right places at the correct times – and the proper cost? Join Mark to review different processes and upselling plans that you might consider. Enjoy new revenues by leveraging your station’s audience appeal. Hear how to employ TV, radio, and digital audience information to effectively reach and persuade ideal voters in your market.

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