US private-label brands continued to outperform national brands in unit sales in the first half of 2026, but national brands grew faster in dollar sales, according to a midyear report from the Private Label Manufacturers Association (PLMA).Private label is experiencing its strongest growth in food categories over the six months ending June 14, PLMA reported.While year-over-year unit sales for nati…
Private label widens lead over national brands in 2026 grocery unit sales
