Your clients and prospects are looking ahead and hoping for days where business gets back to normal… whatever “normal” is and will be. As broadcast sellers, we have never had an opportunity like this one to lead and influence the rebuilding of LOCAL business owners’ professional lives!
Through your own recent experience, you know full well that most advertisers are determined to forge ahead, many are in survival mode, some are pessimistic, a few have become unlovable, and a couple of others are now just outright rude. Your entire sales team from your managers to career sellers to new reps will benefit from this discussion on how to best serve your LOCAL clients no matter their outlook and attitude.
Presented by: Gary Moore, LBS President