LBS President Gary Moore takes LIVE broadcaster questions! In this session:
- How do you convince upper management who are of the mindset “We sell radio. Stick to radio” that digital sales work?
- We have many clients that are reluctant to spend marketing dollars because they are afraid of all the uncertainties of the direction of the economy. They are implementing a freeze on marketing spending. What is the best way to encourage them from getting out of that mind set?
