Q&A with a Former Car Dealer – Part 6

John Tkac answers LIVE broadcaster questions! In this segment:

• Dealers in our market have gone to just digital and direct mail.  How can I get those dollars back?
• The dealers I’m calling on have ad agencies and they only do TV and mailers.   How do I get past that?
• Last year at this time, 2017 was projected to be up.  Why was that and will dealers be conservative in 2018 because of this?