John Tkac answers LIVE broadcaster questions! In this segment:
- Dealers in our market have gone to just digital and direct mail. How can I get those dollars back?
- The dealers I’m calling on have ad agencies and they only do TV and mailers. How do I get past that?
- Last year at this time, 2017 was projected to be up. Why was that and will dealers be conservative in 2018 because of this?