appliances | Local Broadcast Sales

Home Depot Expands Military Discounts to Compete with Lowe’s

Article Summary Home Depot is making a strategic move to attract budget-conscious shoppers by expanding its tax-free shopping program for military personnel. The retailer...

Lowe’s Pro Partners with HostGPO to Support Short-Term Rentals

Home Improvement, Retail

Article Summary Lowe’s Pro has teamed up with HostGPO, a group purchasing organization, to provide short-term rental operators with enhanced pricing and rewards on essential...

Housing trends: What today’s homeowners want

Home Improvement

HOMESTYLE Freestanding tubs, islands with appliances and finished basements are on wish lists. Home improvement projects and real estate […] – Click here to read...

94% of Homeowners Spent $2,800 On Major Appliance Repairs Or Replacements In The Last Five Years

Home Improvement

Home Improvement Home Warranty 94% of Homeowners Spend $2,800 on Major Appliance Repairs or Replacements in Five Years Advertiser […] – Click here to read the...

Weyland Wednesdays – Q&A – Part 16

LBS Webinars - 2021, Paul Weyland Q&A, Weyland Wednesdays

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

Any thoughts or successful past campaigns on pest management companies?
In former rated markets, how do you address questions about audience with advertisers who are looking for some sort of objective data on the stations?
I'm calling on an appliance store that sells both new appliances and used/scratch & dent. Do you have any ideas for promoting to the marketplace without confusing consumers since each segment will likely appeal to different buyers?

Memorial Day Spots

Ad Trends

Looking for some solid ideas for Memorial Day spots? Here are some examples from different categories to get your creativity flowing: TV Home Improvement and Patio...