LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • Any thoughts or successful past campaigns on pest management companies?
  • In former rated markets, how do you address questions about audience with advertisers who are looking for some sort of objective data on the stations?
  • I’m calling on an appliance store that sells both new appliances and used/scratch & dent. Do you have any ideas for promoting to the marketplace without confusing consumers since each segment will likely appeal to different buyers?