health | Local Broadcast Sales

Healthcare Sales: Introduction

In this series, Andrea Eliscu teaches you the essentials for creating new revenue opportunities in healthcare. This 10-video training runs about 45 minutes.

Healthcare Sales: Healthcare Growth

Healthcare Sales Ideas

Andrea Eliscu discusses the key growth trends to understand as you pursue revenue in the healthcare industry.

Healthcare Sales: Healthcare 101

Healthcare Sales Ideas

Andrea Eliscu discusses healthcare opportunities exposed by the challenges and trends affecting the industry.

Healthcare Sales: Rise in Retail Medicine

Healthcare Sales Ideas

Andrea Eliscu explains how to turn the rise of retail medicine into an advertising opportunity.

Healthcare Sales: Rise of the Prosumer

Healthcare Sales Ideas

Andrea Eliscu profiles today’s healthcare consumers, explains the challenges this provides to healthcare providers, and shows how you can help.

Healthcare Sales: Prosumer Strategy

Healthcare Sales Ideas

Andrea Eliscu explains the four A’s of successful healthcare marketing and why they should be worked into every healthcare sales proposal you submit....

Healthcare Sales: Barriers and Challenges

Healthcare Sales Ideas

Andrea Eliscu provides insight into the minds of healthcare providers to help you break through and get the appointments you need.

Healthcare Sales: Perceived Value

Healthcare Sales Ideas

Andrea Eliscu helps you to develop stronger proposals and define accurate expectations by understanding how healthcare providers perceive the value of advertising.

Healthcare Sales: Overcoming Barriers

Healthcare Sales Ideas

Andrea Eliscu offers strategies for overcoming healthcare provider objections to broadcast advertising.

Healthcare Sales: Healthcare Campaign Example

Healthcare Sales Ideas

Andrea Eliscu walks you through an example of how a television station inOrlando developed a multiplatform advertising campaign for a local healthcare advertiser.