The Ten Commandments of Video
Al Tompkins gives you ten commandments for making any video better, shows you how to use them, and explains exactly why they’re so important. Even your home movies...
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ASK LBS: Positioning Statement for Auto Dealerships
Creating a positioning statement for an auto dealer is an important part of helping them understand the value of advertising with you. The following article is a great place to start when constructing your statement. It is well worth your time as...
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ASK LBS: TV Campaigns
There are several pieces of important information that an AE should gather about a client’s business in order to put together a successful TV campaign. First, it’s important to understand their budget expectations. How long do they want...
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