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3 Easy Ways To More Engaging, Authentic And Profitable Copy – Part 6 – Q&A

3 Easy Ways To More Engaging, Authentic And Profitable Copy – Part 6 – Q&A

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LBS Branding Experts, Blaine and Honey Parker, take LIVE broadcaster questions! In this session:

  • I hear you that we need to use words and phrases that people actually use in real life.  How do you handle a customer that really wants their spot to say “for all your home improvement needs”?
  • Do you recommend that we go back and forth with our coworkers over ad copy?  We are all so busy and don't see each other much because we work out of our homes a couple days a week.  Any thoughts on how to team up on copy development?
  • What do you do to keep your creative skills sharp?
  • Are you saying that we should use humor sparingly?  It was a little unclear when you mentioned the humorous ads that you have run for your plumbing customer for the past 12 years?

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COVID-19: Be the Best in Your Market – Part 7

COVID-19: Be the Best in Your Market – Part 7

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LBS experts take LIVE broadcaster questions!  In this session:

  • What are some compelling reasons that a business should advertise if they are going to be closed for the next month or two?
  • Since we are in the brand building business, shouldn't that be enough reason to continue advertising right now?
  • What are some sponsorship packages that would be appropriate, exciting, and successful during this pandemic?
  • What categories are best to focus on right now?
  • How do I get people to understand that the ag industry is still open for business?
  • Home improvement companies are saying that they can't work because they can't go into peoples' houses right now and when things come back they are going to be slammed so they don't need to advertise.  How do I respond to that?

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