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3 Easy Ways To More Engaging, Authentic And Profitable Copy – Part 6 – Q&A

3 Easy Ways To More Engaging, Authentic And Profitable Copy – Part 6 – Q&A

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LBS Branding Experts, Blaine and Honey Parker, take LIVE broadcaster questions! In this session:

  • I hear you that we need to use words and phrases that people actually use in real life.  How do you handle a customer that really wants their spot to say “for all your home improvement needs”?
  • Do you recommend that we go back and forth with our coworkers over ad copy?  We are all so busy and don't see each other much because we work out of our homes a couple days a week.  Any thoughts on how to team up on copy development?
  • What do you do to keep your creative skills sharp?
  • Are you saying that we should use humor sparingly?  It was a little unclear when you mentioned the humorous ads that you have run for your plumbing customer for the past 12 years?

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Data-Driven Audience Packaging to Drive Sales – Part 8 – Q&A

Data-Driven Audience Packaging to Drive Sales – Part 8 – Q&A

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Mark Landon, LBS Digital Expert and co-founder & managing partner of Recrue Media, takes LIVE broadcaster questions!  In this session:

  • What percentage of your campaigns have you recommended all possible tactics? How did those perform over select tactics?
  • Can OTT target something extremely specific like "Homes older than 10 years old"?
  • As a digital manager, it is difficult to get salespeople to offer digital along with their radio packages. Any suggestions how I can win them over to these kinds of solutions?

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