hvac | Local Broadcast Sales

Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 10 – Q&A

LBS Webinars - 2023, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

How do I keep people from flaking out on scheduled meetings? We meet in person, set up a good time to meet again, and then I'll call to confirm and get ghosted.
Any suggestions with the HVAC category?

Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 8 – Q&A

LBS Webinars - 2023, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

I'm working with some HVAC and Solar companies. What is an ROI and gross margin I can use? Also what are some headlines you would use with them?
Can you provide information on how to reach financial business, specifically credit unions?
Should you make cold calls in-person or via telephone?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 7 – Q&A

Ask LBS, Automotive Sales Ideas, COVID-19, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Services Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you provide some ideas for the oil field industry and associated companies?
How do you deal with several advertisers in the same industry running on your station and keep them happy?
Most of my dealers use an agency. Can you offer some different ideas to win over the agency and make them want use our station for their dealer clients?
Do you have any sales ideas for HVAC and fireplace centers?

Making Your Mark in a Recovering Economy – Part 9 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, LBS Webinars - 2020, Paul Weyland Q&A, Prospecting, Radio Webinars, Services Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

I was trained that you should always offer three options a big plan, medium and small. Do you recommend that or do you think it's OK just to present just one or two?
I have car dealers that are pulling back from radio what can I do to truly help them see the power of radio?
What's your strategy to tell a client their idea isn't a good one? How do you steer creative away from all the clichés they want?
Do you have any advice on securing ad dollars for a local franchise store?
I need help getting the nerve up to make that FIRST call/contact on the phone!
What kind of businesses would you recommend talking to in a small market?
What if you’re a micro-market, and all you have to work with are small advertisers?
What would you promote to an HVAC Service advertiser using a headline?

Category Selling: Air Conditioning & Heating Repair

Category Selling, Services Sales Ideas

Paul Weyland starts his Category Selling series with a look at how to effectively advertise HVAC...

1
2