restaurant | Local Broadcast Sales

Fast Food Research

John Marling, CEO of Pulse Research and LBS Research Expert, offers information you can share and use with your LOCAL fast food restaurants!

How To Write A Creative Spot in Minutes – Part 5 – Q&A

LBS Webinars - 2021, Tim Burt Q&A

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

Can you give an example for a dentist using the subway system?
How might a formula like this work for things like bars/restaurants/beer/liquor where the pain point isn't quite so dramatic as the examples shared.
What do you recommend if a client does NOT meet the three requirements? For example, they are just looking to increase awareness, wanting something more creative/humorous, recruitment, etc.
What is something you feel broadcasters need to focus on creatively that may not be focused on enough?
I have heard some say to never start a spot with a question. Clearly, you have been successful with it though. When is it ok to start with a question versus when you shouldn't?

How To Write A Creative Spot in Minutes – Part 4 – Q&A

LBS Webinars - 2021, Tim Burt Q&A

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

How can this method of creative work through the FCC restrictions that public TV has to stay within?
Can you give a quick two-minute review of each of the steps?
If we continually use this method, wouldn't the ads on the station sound redundant and become easier to tune out?
Can we get suggestions for restaurants and suggestions for bars/nightclubs?

Are Long-Term Advertising Contracts Possible in Today’s World? – Part 6 – Q&A

LBS Webinars - 2021, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:

Our manager is beginning to put more pressure on us to sell our digital products. Do you think this is a good idea while we still have plenty of station inventory to sell?
How can I sell local retail stores when online and Facebook kept them going last year for free?
I'm trying to get a new brewery in town to advertise with us but they keep saying they don't have the money for it right now. I can't seem to convince them to advertise with us even though I know they would get more business if more people knew they were there. How can I convince them to work marketing into their budget plan?
Many of our local restaurants today seem to think month-to-month, not year-to-year. How do I deal with that mentality?

Weyland Wednesdays – Q&A – Part 14

LBS Webinars - 2021, Paul Weyland Q&A, Weyland Wednesdays

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

Any good ideas for casinos?
You mentioned a template in the session. Is there a physical PowerPoint template to which you are referring? Or is this a method of creating our own proposal using the S.O.S. format?
What about clients affected by broken supply chain - appliance, tractor categories to be specific - they are literally out 12 months and don't want to irritate customers by advertising something they don't have. Service/repairs are booked 4 months in advance as well.
A lot of restaurants in my market are having a hard time finding help, so they are hesitant to bring in more business. How do you make clients feel good/comfortable spending money on potential new customers when they can't handle their current loads? How can we get creative in these situations?

Make A Better Offer (Or Someone Else Will)! – Part 9 – Q&A

Best Practices, Creative, Digital Webinars, LBS Webinars - 2021, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

What's an appropriate frequency or number of spots for a limited time offer?
I'm a pretty good salesperson but I’m not as good at creative. How can I improve my creative skills?
How many offers is too many for one local station?
Can you give some ideas how to position COVID in a positive way for a restaurant?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 5 – Q&A

Ask LBS, COVID-19, Healthcare Sales Ideas, Jewelry Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Restaurant Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you provide some ideas for jewelry stores?
Any ideas for family doctors?
Should I even bother with a local restaurant that can only hold 50% capacity during this time? They say they aren’t having trouble filling their dining room to that 50%.

On the Spot – Part 11

Category Selling, Digital Webinars, Radio Webinars, Sales Ideas Webinars, Television Webinars

Paul Weyland offers ideas for product service categories! In this session: How do you handle clients that don’t keep good sales records, but still want to know their...