toy -toyota | Local Broadcast Sales

NRF: Holiday Retail Spending Set for Modest Growth in 2024

With inflation on the rise and spending cooling, all eyes turn to the 2024 holiday season for an...

Small toy figures with laptops and smartphones are seen in front of displayed AT&T logo, in...

A toy house being painted from white to yellow. Surrounded by a ladder, three paint buckets and a...

Paul Weyland, LBS Broadcast Selling Expert, answers LIVE questions from broadcasters! In this session:

Can you share some ideas for toy stores? I know they need to be on our station, but need an idea to get their attention.
Is 5% of gross income a good annual budget for a client?
What is the gross margin for a home painting company and what is a great message for them to include in their spot?
What should I say to a client who doesn’t want to sign a long-term contract because they want to stay flexible in case they want to try something else next month?