Paul Weyland, LBS Broadcast Selling Expert, answers LIVE questions from broadcasters! In this session:
- Can you share some ideas for toy stores? I know they need to be on our station, but need an idea to get their attention.
- Is 5% of gross income a good annual budget for a client?
- What is the gross margin for a home painting company and what is a great message for them to include in their spot?
- What should I say to a client who doesn’t want to sign a long-term contract because they want to stay flexible in case they want to try something else next month?