used car | Local Broadcast Sales

Used Vehicle Sales Research

John Marling, CEO of Pulse Research and LBS Research Expert, offers information you can share and use with your LOCAL used car dealers! FREE access to printable LBS consumer research one-sheetsRegister for your own LBS Research accountLogin to your...

Q&A with a Former Car Dealer – Part 22

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

Is there a difference in what a new car dealer and a used car dealer should be paying to advertise a vehicle?
Is there a rule of thumb for what a dealer's budget should be?
How can I get a dealer's GM to persuade their agency to work with me?

Make a Tremendous Difference with Your Car Dealers

Automotive Sales Ideas, Best Practices, Digital Webinars, LBS Webinars - 2019, Radio Webinars, Selling, Television Webinars

So far, 2019 is turning out to be another great year for total auto sales. The new vehicle sales volume has declined slightly while used car and truck sales are booming....

Q&A with a Former Car Dealer – Part 11

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do I get a local dealer to think more of my station's value when he says he has to be in Auto Trader to compete?
How do you determine a used auto dealer's ad budget?
Is there a reason to be concerned about Subaru's recent quality issues?

Q&A with a Former Car Dealer – Part 10

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

What type of Internet products will compete with AutoTrader, Cars.com, etc.?
I have a Ford dealer who only advertises his used cars on air. How can I get him to consider including his new cars?
Do dealers do much with geofencing and geotargeting?
How do dealers get their email lists?

Q&A with a Former Car Dealer – Part 9

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How can I get a dealer's attention and how can I get a meeting with them?
What are your thoughts on using a radio DJ for an endorsement?
When it comes to creative in selling used cars, is it effective to feature a vehicle or two and list the price?

Q&A with a Former Car Dealer – Part 7

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

Are dealers forced by the manufacturer to use a certain percentage of their co-op dollars on digital marketing?
A local dealer says that co-op money is not the same as it used to be, is that true?
Some manufacturers are demanding that 50% of their co-op be used on digital. How do I get around that? What is the best way for radio to get thier share of digital money?
Lithia is the owner of our Mercedes and Audi dealerships and getting around their gatekeepers to the dealers has become very challenging. We always get steered to the agency. Do you have any suggestions?

Q&A with a Former Car Dealer – Part 4

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do I convince a dealer that their ad agency is too focused on digital without alienating the relationship with the agency?
How can I get more service advertising business from my franchise dealers?
Our station provides direct mail. Would you tell us to focus on that Unique Selling Proposition?

Q&A with a Former Car Dealer – Part 1

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do I address a dealer who says that "radio doesn't work anymore, I use FaceBook, get results, and it's free"?
Is it possible to get coop through independent, used car dealers?
Does dealer cash come from the dealer or is it factory incentive for the dealers?
We see the used car market as very strong, but many franchise dealers don't advertise Used that much. Is this a productive sales approach and how do you recommend that we approach it?