used car | Local Broadcast Sales

Make a Tremendous Difference with Your Car Dealers

Automotive Sales Ideas, Best Practices, Digital Webinars, LBS Webinars - 2019, Radio Webinars, Selling, Television Webinars

So far, 2019 is turning out to be another great year for total auto sales. The new vehicle sales...

Q&A with a Former Car Dealer – Part 11

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do I get a local dealer to think more of my station's value when he says he has to be in Auto Trader to compete?
How do you determine a used auto dealer's ad budget?
Is there a reason to be concerned about Subaru's recent quality issues?

Q&A with a Former Car Dealer – Part 10

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

What type of Internet products will compete with AutoTrader, Cars.com, etc.?
I have a Ford dealer who only advertises his used cars on air. How can I get him to consider including his new cars?
Do dealers do much with geofencing and geotargeting?
How do dealers get their email lists?

Q&A with a Former Car Dealer – Part 9

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How can I get a dealer's attention and how can I get a meeting with them?
What are your thoughts on using a radio DJ for an endorsement?
When it comes to creative in selling used cars, is it effective to feature a vehicle or two and list the price?

Q&A with a Former Car Dealer – Part 7

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

Are dealers forced by the manufacturer to use a certain percentage of their co-op dollars on digital marketing?
A local dealer says that co-op money is not the same as it used to be, is that true?
Some manufacturers are demanding that 50% of their co-op be used on digital. How do I get around that? What is the best way for radio to get thier share of digital money?
Lithia is the owner of our Mercedes and Audi dealerships and getting around their gatekeepers to the dealers has become very challenging. We always get steered to the agency. Do you have any suggestions?

Q&A with a Former Car Dealer – Part 4

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do I convince a dealer that their ad agency is too focused on digital without alienating the relationship with the agency?
How can I get more service advertising business from my franchise dealers?
Our station provides direct mail. Would you tell us to focus on that Unique Selling Proposition?

Q&A with a Former Car Dealer – Part 1

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do I address a dealer who says that "radio doesn't work anymore, I use FaceBook, get results, and it's free"?
Is it possible to get coop through independent, used car dealers?
Does dealer cash come from the dealer or is it factory incentive for the dealers?
We see the used car market as very strong, but many franchise dealers don't advertise Used that much. Is this a productive sales approach and how do you recommend that we approach it?

ASK LBS: Independent Car Dealers

Ask LBS

Selling advertising to an independent used car dealer has both it’s advantages and challenges. Although many may have little marketing knowledge, they also tend to be “shoot from the hip” buyers. You can help...

How Car Dealers Make Money – Part 3

Automotive Sales Ideas, How Car Dealers Make Money

Ever wonder how a car dealer makes money? John Tkac continues to answer that very question in the third part of this series. John covers the importance of the Used and Certified Pre-Owned vehicles that your dealer has available!

How can I increase traffic to a local Urgent Care clinic’s website?

Ask LBS

First, ask your client what are the three most common reasons someone is going to come into their office and/or website. That information will focus their marketing message. Next, assuming your client’s measure for success...