Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 12 – Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

• How do you get chain banks to advertise in a small market?
• Once you come up with the margin or average sale, then what? How do you use that information to come up with a budget?
• What would you say to a business that responds with, “We don’t need to advertise! We’re backed up as it is.”
• What’s your main discussion point if you are not leaving behind station info – besides “who is the decision maker?”