Social Media for your Customers Isn’t About Volume, It’s About Differentiation! – Part 8 – Q&A

Lori Lewis, President of Lori Lewis Media and LBS Social Media Expert, answers LIVE broadcaster questions!  In this session:

• Is social Media Here to stay, and can you provide me with a couple bullet points I can share with my station’s owner?
• Most of my clients are aware that social media and digital in general are reaching a significant piece of their targeted customer base. How can I approach an existing client who is targeting a Hispanic audience and show them that they should be on social media without negatively affecting what they are already doing on Radio or TV?
• How can a client determine the best social medium platform for them?
• Do you believe in having a dedicated moderator for social media to prevent bad actors or devaluation of brands?