LBS President, Gary Moore, believes that broadcast sellers and leaders are ultimately in a relationship game. Succeeding big requires disciplined effort and dedication. An essential skill for broadcasters who are pursuing success in today’s LOCAL climate is the ability to simply communicate effectively with clients, prospects, and those they lead. This introduction to “The Art of Understanding People… Made Easy!” will provide understanding in advance about the way individual advertisers make purchasing decisions, enabling broadcasters to strategically tailor proposals to each client’s personal preferences. By embracing and adding these skills to your existing way of selling and leading, you can anticipate an immediate positive impact on both your relationships and your bottom line.