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Successfully Selling Broadcast by Personality Style: A Proven Approach That Actually Works! – Part 8 – Q&A

Successfully Selling Broadcast by Personality Style: A Proven Approach That Actually Works! – Part 8 – Q&A

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LBS President, Gary Moore, takes LIVE broadcaster questions! In this session:

  • What if I think someone is one personality, but they are actually another and I never figure that out? In other words, isn’t it going to hurt my chances of getting a sale if I get this wrong?
  • I have contacted a prospect and I have not heard anything from them. I’ve been in this industry for over a year and I still have trouble closing larger deals. Can you review how I can close more deals?

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Successfully Selling Broadcast by Personality Style: A Proven Approach That Actually Works! – Part 7 – Q&A

Successfully Selling Broadcast by Personality Style: A Proven Approach That Actually Works! – Part 7 – Q&A

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LBS President, Gary Moore, takes LIVE broadcaster questions! In this session:

  • What are some tactical questions or conversation topics I can use to help determine what style a client or prospect is?
  • You said that most sales reps are Dominant or Expressive. Does that mean that I should only hire those people because the others are not very good at selling?

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Successfully Selling Broadcast by Personality Style: A Proven Approach That Actually Works! – Part 6 – Q&A

Successfully Selling Broadcast by Personality Style: A Proven Approach That Actually Works! – Part 6 – Q&A

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LBS President, Gary Moore, takes LIVE broadcaster questions! In this session:

  • How would you advise an Amiable personality style to sell to a Dominant or Expressive personality style? I am a college student who works at my college radio station and I often feel that I am not experienced or assertive enough to sell to different businesses.
  • I have a few clients who actually send in orders by text and others who communicate with me digitally as a rule. Can this be used in a more digital world or is it best used in person?
  • I have a really hard time with people who are Analytical. Would you recommend that I just try to avoid them? This seems like it would be easier and free me up to sell to the other people that I’m much better with.

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Essential Tactics for Your Local Dealers’ Marketing Strategies! – Part 10 – Q&A

Essential Tactics for Your Local Dealers’ Marketing Strategies! – Part 10 – Q&A

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LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • I have a meeting with a Nissan dealer tomorrow. Any specific insights on Nissan?
  • I hear from a variety of my dealers that inventory is low. I can see it when I am on their lots as there are a ton of empty spaces where there used to be inventory. Have they changed their approach from volume to maximizing profit?

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Essential Tactics for Your Local Dealers’ Marketing Strategies! – Part 9 – Q&A

Essential Tactics for Your Local Dealers’ Marketing Strategies! – Part 9 – Q&A

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LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • How many vehicles get shipped to small market dealers? My dealers don’t seem to get more than 10-15 at a time.
  • Is it a good idea to provide some sort of rate difference for car dealers who sign on to long term contracts instead of month to month?
  • What can dealers do when supply from the manufacturer is still an issue? My dealers say that they are still catching up with preorders.

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