Account List Management

Making Your Mark in a Recovering Economy – Part 6 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, Healthcare Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you elaborate on the importance of “brief” presentations to get to the point? Our group has a tendency to have 9-15 page presentations which to me seem too much.
Chiropractors are getting more and more into alternative treatments for various things, one of which is stem cell treatment for joint ailments. Any ideas for this category?
I’m a commercial producer for my station. How can I get my account exec to bring me the information I need to come up with a creative solution that speaks to the viewer?
You had mentioned years ago the best reps seemed to have a certain number of accounts on the air each month. How many do you believe they should have?
How would you develop an engaging creative message towards doctors?

In this series, Ron Steiner discusses the importance of account list management and provides a framework to help prioritize all of your accounts. This 3-video training runs...