American Eagle Leverages Snapchat for Gen Z Back-to-School Buzz
Article Summary American Eagle is doubling down on its Gen Z outreach by featuring stores on Snapchat as part of its back-to-school campaign. The retailer is using...
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Victoria Beckham Eyewear Expands with Safilo Partnership
Article Summary Victoria Beckham has signed a 10-year global licensing agreement with Safilo Group to manufacture and distribute her branded eyewear collections through...
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Guess Mitigates Tariff Impact with Strategic Sourcing Adjustments
Article Summary Guess has successfully limited the financial impact of tariffs to less than $10 million by adjusting its sourcing and buying strategies. The company has...
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Mid-Tier Luxury Gains Momentum with Coach’s Viral Handbag
Article Summary Coach’s $495 Tabby bag has become a viral sensation, demonstrating how mid-tier luxury brands are thriving amid economic uncertainty. While ultra-luxury...
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Lululemon Faces Profit Cut Amid Tariff and Demand Challenges
Article Summary Lululemon Athletica has revised its annual profit expectations downward due to slowing consumer demand and tariff-related costs. The company reported a...
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Urban Outfitters Targets Gen Z with Experiential Retail
Article Summary Urban Outfitters has launched On Rotation, an in-store experiential concept designed to engage Gen Z shoppers through immersive retail experiences. The...
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Denim Brands Innovate Sculpting Technology for Summer
Article Summary Denim brands DL1961 and Good American are expanding their sculpting collections, integrating advanced fabric technologies to enhance fit and comfort....
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Consumers Prioritize Quality Over Brand Politics
Article Summary A new report from the Kearney Consumer Institute reveals that U.S. consumers prioritize product quality, fair pricing, and reliability over a brand’s...
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Vans Faces Revenue Decline Amid Transformation Efforts
Article Summary VF Corporation reported a 22% drop in Vans revenue for the fourth quarter of its 2025 fiscal year, contributing to an overall 5% decline in VF’s total...
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Under Armour Shifts Strategy: Fewer SKUs, Premium Focus
Article Summary Under Armour is nearing completion of a 25% SKU reduction, a move aimed at streamlining its product offerings and focusing on premium items. CEO Kevin Plank...
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