Ask LBS | Local Broadcast Sales

Q&A with a Former Car Dealer – Part 2

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

What have you found to be most effective, endorsements or regular radio ads? And what about radio jock endorsements?
Why do some dealers keep pulling their broadcast advertising to conduct direct mail selling?

Q&A with a Former Car Dealer – Part 1

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do I address a dealer who says that “radio doesn’t work anymore, I use FaceBook, get results, and it’s free”?
Is it possible to get coop through independent, used car dealers?
Does dealer cash come from the dealer or is it factory incentive for the dealers?
We see the used car market as very strong, but many franchise dealers don’t advertise Used that much. Is this a productive sales approach and how do you recommend that we approach it?

Q&A With A Broadcast Expert – Part 3

Ask LBS, Best Practices, Leadership Webinars, New Hire Webinars, Paul Weyland Q&A, Radio Webinars, Television Webinars

Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses reaching clients in small markets, a formula for finding ROI, competing with cable company agencies, and more!

Q&A With A Broadcast Expert – Part 2

Ask LBS, Best Practices, Leadership Webinars, New Hire Webinars, Paul Weyland Q&A, Radio Webinars, Television Webinars

Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses the minimum length of time and how many weeks per month he recommends for a new client, what a long-term proposal looks like, how to tell a client that their own creative is bad, measuring results, and more!

Q&A With A Broadcast Expert – Part 1

Ask LBS, Best Practices, Leadership Webinars, New Hire Webinars, Paul Weyland Q&A, Radio Webinars, Television Webinars

Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses how to get clients to consider your creative ideas when theirs are lousy, pitching to prospects that believe they already get enough business, how to handle prospects that don’t believe in radio, getting prospects to think in terms of gross margin, and much more!

LBS Webinars

Ask LBS, LBS Webinars

Through your station's LBS membership, your state broadcasters association or state sponsor is...

Powerful Strategies for Selling More Auto Advertising!

Ask LBS, Automotive Sales Ideas, John Tkac Q&A, LBS Webinars - 2016, Sales Ideas Webinars

Don’t miss this fast-paced session with John Tkac as he covers key strategies that you can employ TODAY to get more auto dollars for your station! This webinar includes a Q&A session as well.

Is there anything on LBS that addresses the objection that “my competitors don’t advertise so I don’t have to”?

Ask LBS

LBS has a series called “Marketing and Advertising Excellence” that covers this topic in a number of ways and that is full of great ideas. You can find it here. In addition, we have another series called “Why...