Ask LBS | Local Broadcast Sales

5 Common Brand Mistakes And How To Avoid Them Q&A – Part 3

Ask LBS, Blaine and Honey Parker Q&A, Branding, Digital Webinars, New Hire Webinars, Radio Webinars, Television Webinars

LBS Branding Experts, Blaine and Honey Parker take LIVE broadcaster questions! In this session:

What ideas do you have for an independent furniture store?
How can we establish our station as the best branding station in the market?

5 Common Brand Mistakes And How To Avoid Them Q&A – Part 2

Ask LBS, Blaine and Honey Parker Q&A, Branding, Digital Webinars, New Hire Webinars, Radio Webinars, Television Webinars

LBS Branding Experts, Blaine and Honey Parker take LIVE broadcaster questions! In this session:

How can my team practice developing brand campaigns?
How do you approach a business that loves their brand, but it’s pretty lousy?

Political Advertising Q&A – Part 1

Ask LBS, Mark Levy Q&A, Political Advertising

LBS Broadcast Expert, Mark Levy, takes LIVE broadcaster questions! In this session:

Our station does not have an attorney for answering political questions. Who can I contact or what website can I go to with these?
Do you have a strategy for getting those last-minute dollars that were not in the budget as we approach election day?
How can I build on my personal brand and become THE election advertising expert in my market?
Who is the best person to contact for the various advocacy ads?
How does direct response affect the lowest unit rate for a candidate?

Q&A with a Mobile and OTT Expert – Part 2

Ask LBS, Digital Sales Ideas, Digital Webinars, Radio Webinars, Television Webinars

Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!

How can I keep a client’s traditional budget at the same levels AND bring in more digital revenue?
Are OTT ads actual insertions into the programming or is it strictly pre-roll and post-roll?
Once we capture a device’s ID and start showing ads on someone’s FaceBook, does that continue if they get a new phone or do we have to start over with them?

Q&A with a Mobile and OTT Expert – Part 1

Ask LBS, Digital Sales Ideas, Digital Webinars, Mark Landon Q&A, Radio Webinars, Television Webinars

Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!

How can advertisers avoid being labelled as “creepy” when reaching their audience through their device ID number?
Our station believes that we make more money through traditional broadcast – doesn’t digital have a lower profit margin?
How can radio sell to match a listener’s entire daily journey?
Do you recommend that TV stations also sell OTT to build a strong revenue stream in the future?

Q&A with a Former Car Dealer – Part 23

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

How can you show ROI with radio?
Our nearest Subaru is a 40 minute drive. Will people travel that far to buy?
How can I find the national Cost Per Vehicle Retail?

Q&A with a Former Car Dealer – Part 22

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

Is there a difference in what a new car dealer and a used car dealer should be paying to advertise a vehicle?
Is there a rule of thumb for what a dealer’s budget should be?
How can I get a dealer’s GM to persuade their agency to work with me?

Q&A with a Former Car Dealer – Part 21

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

Why is it so hard to meet with dealers? I find it very hard to get appointments.
How long should an auto schedule last?
My Ford dealer is having trouble getting inventory, why is that a challenge?

Q&A with a Former Car Dealer – Part 20

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

What are some good sources to take fresh ideas to dealers?
What is the typical closing ratio at a dealership? How much foot traffic do I need to bring them to get them a sale?
How can I build up the value of advertising on my station?

Q&A with a Creative and Marketing Expert – Part 8

Ask LBS, Best Practices, Tim Burt Q&A

Tim Burt takes LIVE broadcaster questions! In this segment:

When having a client voice their own commercial, is it a good approach to go record an interview with them and use that for sound bites?
How can I sharpen my own creative skills and evaluate them?
Can you give me an idea for :30 spots for a lawyer and for a dentist?