Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!

  • How can I keep a client’s traditional budget at the same levels AND bring in more digital revenue?
  • Are OTT ads actual insertions into the programming or is it strictly pre-roll and post-roll?
  • Once we capture a device’s ID and start showing ads on someone’s FaceBook, does that continue if they get a new phone or do we have to start over with them?