Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 7 – Q&A

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • How do I help a dealer see the ROI from being on my station?
  • Dealers in my market keep telling me that they don’t need to advertise service. How can I overcome that objection? Is it better to approach this from a branding perspective or price/service offers?
  • How do you handle it when dealers don’t want to share their cost per vehicle expenses?
  • Several tier 2 groups are dark for this quarter, are they returning this quarter’s money to the dealers to spend locally or will it carry over to next quarter?

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Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 6 – Q&A

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • Can you define “pump in” and “pump out”? And how can we use that to sell broadcast?
  • How has fewer new vehicles impacted co-op?
  • I understand the math on the CPRV but need more explanation on how it ties to advertising.
  • Is it a good idea to ask dealers who continue to claim that they don’t have new car inventory to advertise that they will pay top dollar for your used car?

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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 9 – Q&A

Paul Weyland takes LIVE broadcaster questions!  In this session:

  • Do you have any recommendations for pharmacies?
  • What are your thoughts on social media?
  • Our small market has several small, used car dealers who basically do no promoting – they say that they “can’t afford it”.  A “big” weekly ad schedule here would be MAYBE $500!  What would you suggest that we do to get them comfortable advertising on the radio?  What is Gross Margin of Profit for used cars?

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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 7 – Q&A

Paul Weyland takes LIVE broadcaster questions!  In this session:

  • Can you provide some ideas for the oil field industry and associated companies?
  • How do you deal with several advertisers in the same industry running on your station and keep them happy?
  • Most of my dealers use an agency.  Can you offer some different ideas to win over the agency and make them want use our station for their dealer clients?
  • Do you have any sales ideas for HVAC and fireplace centers?

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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 6 – Q&A

Paul Weyland takes LIVE broadcaster questions!  In this session:

  • How do I consistently develop plans that are better than my clients’?
  • Please repeat the 3 things that we are to try for 24 hours.
  • Any ideas on selling to solar companies?
  • How can I diplomatically talk to advertisers about competing with Internet advertising?
  • Inventory has been a big challenge for RV’s, but service is working for them. How much of their message should they shift to service?

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