Expanding Your Marketing Footprint
John Tkac, LBS Auto Expert, talks about the importance of helping your LOCAL auto dealers expand...
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Pump In or Pump Out?
John Tkac, LBS Auto Expert, shares a point that is very important to every LOCAL franchised car...
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Four Elements of Compelling Auto Creative
John Tkac, LBS Auto Expert, shares four specific elements that belong in every single automotive...
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Cost Per Vehicle Retail
John Tkac, LBS Auto Expert, discusses the concept of Cost Per Vehicle Retail and how you can use...
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Dealer Advertising Expenditures
John Tkac, LBS Auto Expert, discusses the different media that LOCAL car dealers buy and offers us...
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Certified Pre-Owned
John Tkac, LBS Auto Expert, shares the huge advertising potential in the user car arena and the...
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Luxury Sales
John Tkac, LBS Auto Expert, discusses the effects that the all-out battle between BMW, Lexus, and...
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Light Truck Sales
John Tkac, LBS Auto Expert, discusses the pickup truck market and how your knowledge of recent...
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The Advantage of Traditional Brick and Mortar Dealers
John Tkac, LBS Auto Expert, discusses the advantages that your LOCAL physical dealers still enjoy...
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Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 7 – Q&A
LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:
- How do I help a dealer see the ROI from being on my station?
- Dealers in my market keep telling me that they don’t need to advertise service. How can I overcome that objection? Is it better to approach this from a branding perspective or price/service offers?
- How do you handle it when dealers don’t want to share their cost per vehicle expenses?
- Several tier 2 groups are dark for this quarter, are they returning this quarter’s money to the dealers to spend locally or will it carry over to next quarter?
