Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 7 – Q&A

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • How do I help a dealer see the ROI from being on my station?
  • Dealers in my market keep telling me that they don’t need to advertise service. How can I overcome that objection? Is it better to approach this from a branding perspective or price/service offers?
  • How do you handle it when dealers don’t want to share their cost per vehicle expenses?
  • Several tier 2 groups are dark for this quarter, are they returning this quarter’s money to the dealers to spend locally or will it carry over to next quarter?

Read More