The Advantage of Traditional Brick and Mortar Dealers
John Tkac, LBS Auto Expert, discusses the advantages that your LOCAL physical dealers still enjoy over online-only dealers and vehicle vending machines. John points out...
Read More
Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 7 – Q&A
LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:
- How do I help a dealer see the ROI from being on my station?
- Dealers in my market keep telling me that they don’t need to advertise service. How can I overcome that objection? Is it better to approach this from a branding perspective or price/service offers?
- How do you handle it when dealers don’t want to share their cost per vehicle expenses?
- Several tier 2 groups are dark for this quarter, are they returning this quarter’s money to the dealers to spend locally or will it carry over to next quarter?
Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 6 – Q&A
LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:
- Can you define “pump in” and “pump out”? And how can we use that to sell broadcast?
- How has fewer new vehicles impacted co-op?
- I understand the math on the CPRV but need more explanation on how it ties to advertising.
- Is it a good idea to ask dealers who continue to claim that they don’t have new car inventory to advertise that they will pay top dollar for your used car?
Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 5
Your dealers are looking for media professionals to provide winning solutions that will help them sell cars both today and tomorrow. The principles covered in these...
Read More
Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 4
Your dealers are looking for media professionals to provide winning solutions that will help them sell cars both today and tomorrow. The principles covered in these...
Read More
Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 3
Your dealers are looking for media professionals to provide winning solutions that will help them sell cars both today and tomorrow. The principles covered in these...
Read More
Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 2
Your dealers are looking for media professionals to provide winning solutions that will help them sell cars both today and tomorrow. The principles covered in these...
Read More
Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 1
Your dealers are looking for media professionals to provide winning solutions that will help them sell cars both today and tomorrow. The principles covered in these...
Read More
COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 9 – Q&A
Paul Weyland takes LIVE broadcaster questions! In this session:
- Do you have any recommendations for pharmacies?
- What are your thoughts on social media?
- Our small market has several small, used car dealers who basically do no promoting – they say that they “can’t afford it”. A “big” weekly ad schedule here would be MAYBE $500! What would you suggest that we do to get them comfortable advertising on the radio? What is Gross Margin of Profit for used cars?
COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 7 – Q&A
Paul Weyland takes LIVE broadcaster questions! In this session:
- Can you provide some ideas for the oil field industry and associated companies?
- How do you deal with several advertisers in the same industry running on your station and keep them happy?
- Most of my dealers use an agency. Can you offer some different ideas to win over the agency and make them want use our station for their dealer clients?
- Do you have any sales ideas for HVAC and fireplace centers?