Expanding Your Marketing Footprint
John Tkac, LBS Auto Expert, talks about the importance of helping your LOCAL auto dealers expand their marketing beyond what they view as their normal market area. This...
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Pump In or Pump Out?
John Tkac, LBS Auto Expert, shares a point that is very important to every LOCAL franchised car dealer in America! Is your dealer a “net pump in” or a...
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Four Elements of Compelling Auto Creative
John Tkac, LBS Auto Expert, shares four specific elements that belong in every single automotive ad. Make sure you are doing this for all of your LOCAL dealers!...
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Cost Per Vehicle Retail
John Tkac, LBS Auto Expert, discusses the concept of Cost Per Vehicle Retail and how you can use it to give yourself an advantage over other media representatives in your...
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Dealer Advertising Expenditures
John Tkac, LBS Auto Expert, discusses the different media that LOCAL car dealers buy and offers us insight into how we can get more than our fair share of their ad budgets!...
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Certified Pre-Owned
John Tkac, LBS Auto Expert, shares the huge advertising potential in the user car arena and the even bigger opportunities available around Certified Pre-Owned vehicles!...
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Luxury Sales
John Tkac, LBS Auto Expert, discusses the effects that the all-out battle between BMW, Lexus, and Mercedes-Benz is having on the LOCAL dealer level and how you can benefit...
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Light Truck Sales
John Tkac, LBS Auto Expert, discusses the pickup truck market and how your knowledge of recent events in that space can help you to generate more sales with your LOCAL Dodge...
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The Advantage of Traditional Brick and Mortar Dealers
John Tkac, LBS Auto Expert, discusses the advantages that your LOCAL physical dealers still enjoy over online-only dealers and vehicle vending machines. John points out...
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Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 7 – Q&A
LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:
- How do I help a dealer see the ROI from being on my station?
- Dealers in my market keep telling me that they don’t need to advertise service. How can I overcome that objection? Is it better to approach this from a branding perspective or price/service offers?
- How do you handle it when dealers don’t want to share their cost per vehicle expenses?
- Several tier 2 groups are dark for this quarter, are they returning this quarter’s money to the dealers to spend locally or will it carry over to next quarter?