Selling Against Direct Mail – Part 1
Mark Levy, LBS Broadcast Selling Expert and President of Revenue Development Resources, discusses trends and strategies to get your fair share of direct mail dollars in your...
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10 Steps for Presenting Jingles!
Ed Abels, LBS Jingles Expert and Owner of Metro Media Works, provides 10 simple steps for presenting jingles to your clients and prospects!
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Setting Up for Success to Sell More Long Term Agreements with Jingles
Ed Abels, LBS Jingles Expert and Owner of Metro Media Works, provides some basic steps you can take to improve your efforts toward using jingles to get long-term client...
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Are Long-Term Advertising Contracts Possible in Today’s World? – Part 3
Join Paul Weyland as he shows that when you establish meaningful local-direct professional relationships, you ultimately increase your contract selling skills while keeping...
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Are Long-Term Advertising Contracts Possible in Today’s World? – Part 2
Join Paul Weyland as he shows that when you establish meaningful local-direct professional relationships, you ultimately increase your contract selling skills while keeping...
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Are Long-Term Advertising Contracts Possible in Today’s World? – Part 1
Join Paul Weyland as he shows that when you establish meaningful local-direct professional relationships, you ultimately increase your contract selling skills while keeping...
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Jingles Still Work for Salespeople!
Ed Abels, LBS Jingles Expert and Owner of Metro Media Works, provides five benefits of jingles you can share with clients, four benefits of jingles for broadcast reps to...
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Jingles Still Work for Local Advertisers!
Ed Abels, LBS Jingles Expert and Sales Manager at WTBQ AM/FM; WGHT AM/FM, discusses why jingles are effective for clients and provides plenty of examples!...
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Weyland Wednesdays – How to Easily Create Powerful Proposals That Your Clients Will Love! – Part 4
Paul Weyland’s SOS summary proposal template is bullet proof and field-tested by broadcasters and advertisers. The SOS steps to conduct meetings with your clients are...
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Weyland Wednesdays – How to Easily Create Powerful Proposals That Your Clients Will Love! – Part 3
Paul Weyland’s SOS summary proposal template is bullet proof and field-tested by broadcasters and advertisers. The SOS steps to conduct meetings with your clients are...
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