Developing Fiercely Loyal Customers – Part 1
Gary Moore introduces the first step in developing a customer profile tool. In this session, he starts with you, the broadcast sales pro, and discusses foundational...
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Problem Solving – Part 4
Mark Levy covers “three letter words”, “just the facts”, getting input, taking your time, saying “sorry”, and more!
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Problem Solving – Part 3
Mark Levy provides an overview of a strategic system of problem solving and also gives some helpful insight along the way.
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Problem Solving – Part 2
Mark Levy reveals why we sometimes put off decision making until later, the major types of problems we encounter, and common problem solving strategies.
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Being a Business Consultant Every Day!
Take your selling, marketing and advertising excellence to a higher level! Help advertisers and prospects develop a fuller understanding of the importance of advertising....
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Problem Solving – Part 1
Mark Levy discusses two solutions to cure many communication problems with clients, lies we are told about problems that we believe, the importance of decision making, and...
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Dealing with Ad Agencies – Part 5
Mark Levy talks about the philosophy many agency buyers are taught,how we sometimes commit those SAME sins, andthe most effective response you can have to maximize...
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Dealing with Ad Agencies – Part 4
Mark Levy talks about what agency buyers really want and how to make your station stand out from the rest!
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Dealing with Ad Agencies – Part 3
Mark Levy talks about the different players in a typical ad agency, what kinds of things motivate each one, and offers tips on how you can become THE excellent station for...
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Dealing with Ad Agencies – Part 2
Mark Levy discusses ad agencies’ buying/planning process, the importance of personal relationships, their selection criteria, and how to get your station into the...
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