Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

• Is now a bad time to walk in to a business as opposed to calling or emailing them? I’m trying to be respectful of social distancing.

• Can you speak a little bit on how to talk to a car dealer who has pulled their advertising due to lack of inventory? The dealer is a Toyota brand.

• What motivates businesses to advertise during COVID?

Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

• Have you ever hired other locals to create ads? Example: hire a local comedian to give creative input on making a car commercial. If so how did it go? Would you recommend this or avoid it?

• I work with a locally owned electrical business client. They can do any electrical repair both inside and outside your home. They’ve been on our station for almost a year. Their slogan is : “We take the shock out of your electrical service”. Family business slogan is “It’s my name on the truck, it’s my name on the line.” Looking for a new angle to their previous ads.

• How do you brand a store?

Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

• Can you quickly list the five ways to get past COVID again?

• What are some easy branding ideas for auto dealers?

• In times like now, would you say it is better to reach new potential clients through phone calls or emails?

• What is the best use of spec spots?

Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

• Is humor the best form of creative?

• I have an advertiser who thinks branding is a waste of money.  They like item and price from start to finish.  What can I do to convince them that branding is important?