Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

• How do you get businesses to buy advertising when some are struggling with paying their staff and say that there isn’t any money available?
• What percentage of time each week should be allocated on new business calls?
• How do you deal with the “we don’t do radio” argument?

Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

• Aren’t we over exposed to borrowed trust sites, and phony testimonials? Lots of fatigue and unbelieveability. What would be better?
• You mention that only 1 in 4 customers have brand loyalty today, but also say it’s more important than ever to brand. Can you clarify?
• I work for a small jazz radio station. We don’t have Nielsen. Do you have suggestions for getting prospects and selling?
• A client says they are going 100% digital, this is very common now. I’m in traditional media. What would be your take on that?

Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

• How do you get prospects to return a phone call during a recession?
• How do you get clients to open their eyes, ears, minds, and WALLETS?
• Retailers are happy that they are getting new customers since COVID hit us, but how do you get business owners to see the need to take more business from Walmart?