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Business Development: Introduction

Business Development: Introduction

Business Development

In this series, Susan Novicki discusses what exactly business development means and why it is...

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Business Development: What Is Business Development?

Business Development: What Is Business Development?

Business Development

Susan Novicki provides a thorough definition of true, clean business development and how it...

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Business Development: Finding Good Leads

Business Development: Finding Good Leads

Business Development

Susan Novicki explains how to find good leads all around you, from billboards to former...

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Business Development: Alternative Lead Ideas

Business Development: Alternative Lead Ideas

Business Development

Susan Novicki explores alternative ideas for finding good prospects.

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Business Development: What Makes a Good Lead

Business Development: What Makes a Good Lead

Business Development

Susan Novicki uses real-life examples to demonstrate how to distinguish good leads from bad...

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Business Development: Evaluating a Good Lead

Business Development: Evaluating a Good Lead

Business Development

Susan Novicki discusses strategies for getting the most business from your strongest leads.

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Business Development: Preparing for Your Lead

Business Development: Preparing for Your Lead

Business Development

Susan Novicki covers the steps to take when calling on your leads, from finding decision makers to...

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Business Development: Researching Your Lead

Business Development: Researching Your Lead

Business Development

Susan Novicki presents which details to research before even calling your prospect and offers...

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Business Development: Landscaping

Business Development: Landscaping

Business Development

Susan Novicki explains how to find the right decision maker and why it’s important.

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Business Development: Consultative Selling

Business Development: Consultative Selling

Business Development

Susan Novicki discusses the importance of consultative selling and offers strategies to help you...

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