Chris Fleming, President of CD Media Consulting, takes LIVE broadcaster questions! In this session:

• Can you repeat the gross margin formula and how to present that to a client?
• How do you deal with an agency who is only interested in low price? What can we say to move from price to value?
• How do you respond if an agency says that creative is the agency’s place, you just focus on the best price?
• How do I take a client from living in the MOM category to a higher level when they are only comfortable with limited spending?
• Can you repeat name of the book and author you mentioned in your presentation?
• What is your best advice for dealing with objections due to uncertainty during recessions?
• How would you handle a situation where a client says that “I have increased my marketing –  billboards, tv etc., and I do not want to increase my radio budget”.

Chris Fleming, President of CD Media Consulting, takes LIVE broadcaster questions! In this session:

• Do you have any information on ROI calculations? What are your thoughts on having this conversation with a client?
• Can you go over the failure triangle again?
• When you had multiple radio stations, did you hold sales people accountable for selling all radio stations evenly or did you let them chose the radio stations they sold?
• What categories are the best ad targets?