In this session, former General Sales Manager, Sally Kohn, discusses how she gets reps out the door and into the field, managing advertisers that are preempted for political ads, and how a rep can prepare and manage advertisers!
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In this session, former General Sales Manager, Sally Kohn, discusses how a seller should handle complaints about business decisions made by their station’s management team, how many new accounts a seller should get each year, how managers expect their sellers to stay self-motivated, and how to manage your manager!
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In this session, former General Sales Manager, Sally Kohn, discusses some of the basics she needs from her sellers, how to find new business opportunities, some key things you should know about your station’s audience, and much more!
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Wow! Gary Moore hands us a T.O.P. strategy for becoming the best-educated rep in your local market. In this segment, Gary takes an actual Ask LBS question (see the button...
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Paul Weyland talks about the real objections you encounter every day and how to overcome them! Are there actually times that you should NOT try to overcome objections or at...
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Paul Weyland talks about the real objections you encounter every day and how to overcome them! What should you say when you are told that you are too expensive or that they...
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In this series, Gary Moore discusses how the NADA report can be used to make you money on your very next call to a local car dealer! You will get information that is...
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In this series, Gary Moore discusses how the NADA report can be used to make you money on your very next call to a local car dealer! You will get information that is...
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In this powerful session, Mark Landon of Recrue Media reveals that the four primary benefits of retargeting revolve around the real and practical concept of Audience...
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Paul Weyland discusses the fundamental differences between broadcast TV and radio audiences compared to cable audiences. In this session, he reminds us to watch out for the...
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