Creative | Local Broadcast Sales

Reopening and Dancing Around COVID – Part 1

Best Practices, COVID-19, Creative, LBS Webinars - 2020, Radio Webinars, Selling, Television Webinars

Messages matter–whether you’re talking to the advertiser or the advertiser’s...

Making Your Mark in a Recovering Economy – Part 9 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, LBS Webinars - 2020, Paul Weyland Q&A, Prospecting, Radio Webinars, Services Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

I was trained that you should always offer three options a big plan, medium and small. Do you recommend that or do you think it’s OK just to present just one or two?
I have car dealers that are pulling back from radio what can I do to truly help them see the power of radio?
What’s your strategy to tell a client their idea isn’t a good one? How do you steer creative away from all the clichés they want?
Do you have any advice on securing ad dollars for a local franchise store?
I need help getting the nerve up to make that FIRST call/contact on the phone!
What kind of businesses would you recommend talking to in a small market?
What if you’re a micro-market, and all you have to work with are small advertisers?
What would you promote to an HVAC Service advertiser using a headline?

Making Your Mark in a Recovering Economy – Part 6 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, Healthcare Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you elaborate on the importance of “brief” presentations to get to the point? Our group has a tendency to have 9-15 page presentations which to me seem too much.
Chiropractors are getting more and more into alternative treatments for various things, one of which is stem cell treatment for joint ailments. Any ideas for this category?
I’m a commercial producer for my station. How can I get my account exec to bring me the information I need to come up with a creative solution that speaks to the viewer?
You had mentioned years ago the best reps seemed to have a certain number of accounts on the air each month. How many do you believe they should have?
How would you develop an engaging creative message towards doctors?

5 Common Brand Mistakes And How To Avoid Them – Part 1

Creative, Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars

Every once in a while, we are better off personally and professionally after we meet certain individuals and this webinar will be one of those unique points in time for you! We are thrilled to introduce you to Blaine and Honey Parker, founders of Slow Burn Marketing. Your clients and station managers depend on you to be the most creative media solution provider in the market and you need to be a powerhouse branding expert. Learn and review the difference between a small-business brand and a billion-dollar brand and what to look for as you examine your client’s new or established branding strategies. This session is all set to elevate your game in the field.