COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 10 – Q&A

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 10 – Q&A

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Paul Weyland takes LIVE broadcaster questions!  In this session:

  • No insurance companies broadcast in our market – they are very closed to doing anything other than print.  How do we convert them to radio?
  • I have a Pizza Shop who was on the air before COVID.  His recent response to me was NO MORE BILLS.  How do I get an audience with him again?
  • Do you have any ideas for supplemental oxygen and medical equipment supplies?
  • Can I use client podcasts as a marketing advantage for them?

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Q&A with a Mobile and OTT Expert – Part 2

Q&A with a Mobile and OTT Expert – Part 2

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Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!

  • How can I keep a client’s traditional budget at the same levels AND bring in more digital revenue?
  • Are OTT ads actual insertions into the programming or is it strictly pre-roll and post-roll?
  • Once we capture a device’s ID and start showing ads on someone’s FaceBook, does that continue if they get a new phone or do we have to start over with them?

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Q&A with a Mobile and OTT Expert – Part 1

Q&A with a Mobile and OTT Expert – Part 1

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Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!

  • How can advertisers avoid being labelled as “creepy” when reaching their audience through their device ID number?
  • Our station believes that we make more money through traditional broadcast – doesn’t digital have a lower profit margin?
  • How can radio sell to match a listener’s entire daily journey?
  • Do you recommend that TV stations also sell OTT to build a strong revenue stream in the future?

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