Over-The-Top – What Every Local TV and Radio Seller Must Know As You Sell For, Or Compete Against, OTT – Part 2
In this series, LBS Digital Expert and Co-Founder & Managing Principal at OTTBuyer.com, Mark...
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Over-The-Top – What Every Local TV and Radio Seller Must Know As You Sell For, Or Compete Against, OTT – Part 1
In this series, LBS Digital Expert and Co-Founder & Managing Principal at OTTBuyer.com, Mark...
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Make A Better Offer (Or Someone Else Will)! – Part 11 – Offer Evaluations
LBS Creative Expert, Tim Burt, evaluates broadcast clients’ offers LIVE! In this session:
- Sofa Stimulus Package – Get a new sofa for $1400
- Family Hearth and Patio-spring patio sale – Get ready for spring and with every patio set purchased by March 31st, you will get a patio heater free.
- Easter Sale/$50 off a full size mattress, $100 off a queen mattress, $200 off a king mattress thru Easter
- See well in the sun with American Eyecare’s Sunglasses sale. Now through the month of May, get up to 50% off your favorite brand name frames.
- Pet Supply Store: Now through Easter, spend $80 and get a goodie bag free!
Make A Better Offer (Or Someone Else Will)! – Part 10 – Offer Evaluations
LBS Creative Expert, Tim Burt, evaluates broadcast clients’ offers LIVE! In this session:
- Get an estimate on a new roof this week!
- If you’ve been struggling with pain, don’t wait any longer to take action. Bob’s CBD has products that will make you feel better today!
- We are offering 30% off for new customers this week only!
- The Beef Box for just $100. This big box of premium beef includes T-bones, rib steaks, top sirloin, New Yorks, chuck roast, and lean ground beef!
- Ginko Biloba – 90 day supply – 30% off
Make A Better Offer (Or Someone Else Will)! – Part 9 – Q&A
LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:
- What’s an appropriate frequency or number of spots for a limited time offer?
- I’m a pretty good salesperson but I’m not as good at creative. How can I improve my creative skills?
- How many offers is too many for one local station?
- Can you give some ideas how to position COVID in a positive way for a restaurant?
Make A Better Offer (Or Someone Else Will)! – Part 8 – Q&A
LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:
- Is it better to allow just a short time to respond to an offer? How long should it be?
- How would you create a special offer for a great small catering business that specializes in groups of 75 people or less?
- Have you ever worked with a station that set up monthly meetings to discuss offers and creative ideas as a group?
- You mentioned that the offer should be the star of its radio spot, how long of a radio spot should one stick to in order to keep the audience’s attention?
Make A Better Offer (Or Someone Else Will)! – Part 7 – Q&A
LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:
- I am in a place with a huge real estate/new home boom during covid. Do you have an example of an offer that a local/regional bank can use to reach the new/first time home buyer?
- Do you recommend an offer’s time frame to be set to a full week at a time or just certain days of the week?
- What do you say to an advertiser who says to you, “I don’t do offers?”
- We are in the Bible belt, how can we promote “Open On Sundays” in a positive way?
Make A Better Offer (Or Someone Else Will)! – Part 6 – Q&A
LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:
- Is it possible that a “good deal” would spoil the public and cause them to wait for another special offer before returning to the store?
- Have you used your offers with agencies? And are they receptive?
- How do you make a special offer that does not imply that the advertiser is a cheap product or service provider?
- What are some of the more successful TV offers you’ve seen or heard of?
Make A Better Offer (Or Someone Else Will)! – Part 5 – Q&A
LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:
- How do you get a prospect involved with making a super offer without them thinking they are losing money on the offer?
- How do you get a business to understand that not providing offers is really harming their business?
- What would you create for a roofing company?
- Do you have any recommendations for a great offer for a jewelry store for a Mother’s Day promotion?
Make A Better Offer (Or Someone Else Will)! – Part 4
As businesses reopen (or readjust), getting traffic for your clients isn’t going to be enough to...
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